Ideal Customer Avatar

Hello Everyone Sourabh Karanjikar here,I am Here Again to update the second assignment

of our 2^nd Class of Batch2 (internship programme) by Deepak Kanakaraju Sir.

Here I am trying to explain what i learned & understood in class 2.

• What is User Persona/Ideal Customer Avatar??

User personas are fictional, generalized representations of your ideal customers.Actually, they help

you to understand your customers,(and prospective customers) better,and make it easier for you to

tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest user personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). It’s depending on your business; you could have as few as one or two personas, or as many as 10 or 20.

(Ps:- If you’re new to personas, start small, You can always develop more personas later if needed.)

•   How Can You Use Personas?

You Can use it for selecting your niche according to the survey you have created. and by choosing your ideal customer avatar.

At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by user persona and tailor your messaging according to what you know about those different personas.

How Do You Create User Personas?

User personas are created through research, surveys, of your target audience. That includes a mix of customers, prospects, and those outside of your contact database who might align with your target audience.

When creating survey/forms to use on your website, use form fields that capture important persona information.

• Ex. :- here I created a user persona by using Google forms 

https://docs.google.com/forms/d/1KWvm9V8-SpTJCeKU26vlEwf-AlPY4J0b-46wW8fYrOM/edit

And I included these points to capture some information of a user and to create my survey form, here are key points I mentioned in google forms.
•  Email
•  Age
•  Gender
•  City
•  Marital status
•  Working or not
•  Annual Income
•  Do you love to travel?
•  Favorite Movie?
•  Favorite Dish?
•  Favorite song?
•  Your Hobby?

So after getting some few entries in to my survey form finally I looked for average person and here

I  got my Ideal Customer Avatar.

• So Big Shout Out to Mr Akshay Tokhare.
•  His age is around between 18 to 25.
•  Lives in Burhanpur (MP).
•  He is not married yet.
•  Currently he is working in to HDB finance.
•  His annual income is between 1-3lacs.
•  He loves to travel to many places.
•  He loves to watch movies, his favorite movie is KGF.
•  And His Hobby is to play cricket.

   So I hope You Got Understood How You Can Use User Persona &
   Make YourOwn Customer Avatar By Creating user Persona.